Cancellation insights

A simple and consistent way to collect feedback so you know exactly why customer are leaving.

Quantitative categories

Get to the bottom of why your customers are leaving. With Raaft, each customer is asked to identify the primary reason they are canceling. This is a simple way to get insights and allow your customer to provide feedback without demanding extensive input from them.
Screenshot of Raaft's quantitative categories

Qualitative input

Get open and honest feedback. Raaft enables you to request open feedback from your customers. You can customize the question and make this field required or optional. Letting customers know their feedback is heard and valued is important for their participation in this step.

Recent blog posts on churn

Retention Rate Formula (How To Calculate Retention Rate)

The SaaS retention rate formula will help you to accurately measure customer retention.

Churn
May 31, 2021

Predicting SaaS customer churn

Predicting customer churn allows you to strategically plan win-back campaigns that will re-engage at-risk customers.

Churn
June 26, 2019

Why SaaS customers churn

Customers cancel subscriptions for all manner of reasons. We’ve narrowed it down to the six most common.

Churn
May 31, 2019

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