Trialing customers are potential customers.
Do everything to convert them while you can.
When someone tries out a new product, their trial period is your best shot at converting them into a paying customer. So what you do as their ends is ultra important, not just for conversions but also for gathering feedback and improving your product for the next trialer. So when your customer is ending their trial, now you can ask them why they're leaving and offer them custom responses and promotions to keep them around. Let them extend their trial, or even offer a promotion if they sign up instead of leave. Creating a custom conversion flow with Raaft will help you increase your MRR and improve the way you build your product for the future.