SaaS dashboard examples can help you understand how to better measure and track the key performance indicators (KPIs) that matter most to your business.

A well-designed SaaS KPI dashboard provides insights into your company's growth, profitability, customer retention, and other key areas of success.

Here are a few points to consider:

  • SaaS KPIs should be closely aligned with your business goals.
  • The dashboard should be designed for easy interpretation.
  • It should include both leading and lagging indicators.
  • Pick the right visualization techniques to communicate data.

When it comes to tracking SaaS growth, visibility is everything.

By using SaaS dashboard examples to build your own KPI dashboard, you can use the increased visibility to stay focused on the metrics that really matter.

With so many SaaS metrics to track, it's easy to get lost in the data.

But with a little bit of planning and design, you can build a dashboard that helps you focus on the KPIs that will have the biggest impact on your business.

SaaS Metrics Dashboard (What Is It?)

A SaaS metrics dashboard is a tool that enables business owners and managers to track and analyze key performance indicators (KPIs) related to the growth, profitability, and success of their SaaS company.

Using a SaaS metrics dashboard can help you to keep track of important metrics, such as MRR and CAC.

When used correctly, a SaaS metrics dashboard can help you to make data-driven decisions about your business.

There are many different SaaS dashboard examples that you can use to build your own KPI dashboard.

Some key considerations when choosing a dashboard include the level of customization and flexibility, as well as the ease of use and accessibility.

If you're looking for a highly customizable SaaS metrics dashboard, there are several options available.

SaaS Dashboard (And Why You Need One)

A SaaS dashboard is important for the following reasons:

  • Track and analyze key performance indicators (KPIs)
  • Make data-driven decisions about your business
  • Monitor trends and spot potential problems early
  • Gain insights into customer behavior
  • Optimize marketing campaigns
  • Improve customer retention rates
  • Increase operational efficiency

Let's explore some of the key benefits in greater detail.

1. Ensure Everyone Is On The Same Page

A SaaS dashboard can help to build transparency within your team by providing visibility into the company's KPIs.

This can help to ensure that everyone is on the same page and working toward hitting the same objectives.

For instance, if you're trying to boost the average customer lifetime value for your SaaS product, you can use a dashboard to track progress and ensure that everyone is aware of the goal.

2. See The Brutally Honest Reality

A SaaS dashboard will give you a brutally honest picture of where your business currently stands.

With the cold, hard numbers, a typical dashboard leaves no room for sugarcoating.

You are going to get an accurate representation of how well you are doing as a business.

This is important because it allows you to set realistic goals and expectations for the future.

As a SaaS founder, knowing your numbers is essential to your growth.

When you're faced with the reality of your business's progress, you can make data-backed decisions about where to focus your efforts.

3. Foresee Potential Issues Around The Corner

A SaaS dashboard can help you to spot issues in your business before they become full-blown problems.

For example, if customer churn is increasing, you'll be able to see this on your dashboard in real-time and take action to address the issue.

Spotting problems early on can help you to avoid costly mistakes that could set your business back.

A SaaS dashboard can give you the power to take control of your metrics and keep a close eye on how your business is performing.

4. Plan For The Future With Confidence

Tracking specific SaaS metrics on a dashboard can give you the confidence to plan for the future.

When you see that a specific KPI is trending in the right direction, you can start to make plans based on those numbers.

For example, if you're seeing strong growth in MRR, you can start to plan for hiring new team members.

5. Stay Focused On Your Goals

It's easy to get sidetracked when you're running a business.

There are always new challenges and opportunities that can take your attention away from your most important goals.

A SaaS dashboard can help you to stay focused on your goals by keeping them top-of-mind.

This will help you to stay focused and make sure that you're taking the necessary steps to achieve your objectives.

SaaS Dashboard Examples (With Real-Time Analytics)

When you use Raaft to track customer actions and feedback, you are presented with a dashboard containing real-time analytics.

If you're not familiar with Raaft, this is a tool designed to reduce your SaaS churn.

Raaft achieves this by collecting user feedback and saving customers with retention flows.

Retention Chart

You can select date ranges to establish trends and quickly draw insights into why your SaaS users are churning.

With real-time notifications, you can clearly see who is exiting your retention flows, along with any feedback they may have left.

Rather than allowing users to cancel without saying a word, Raaft ensures you get access to the cancellation insights you need to push your SaaS forward and reduce the possibility of more churn.

While churn is an inevitable part of running a SaaS business, the right tools can help you to use these events as an opportunity to learn and improve your product.

Retention Dashboard

Raaft has an important role to play in this, as it provides you with the data you need to understand why your users are leaving.

This is vital information that can help you to reduce churn and keep your customers engaged for longer.

Adam Crookes
Written byAdam Crookes
Reviewed byMiguel Marques

📢 Why Listen to Me?I work with both bootstrapped and VC-backed SaaS companies to develop scalable inbound marketing strategies.

Some of our featured articles

Product Launch Plan (SaaS Growth Traction)
Adam CrookesAdam Crookes

Adam Crookes

User Behavior Analytics (Reduce SaaS Churn)
Adam CrookesAdam Crookes

Adam Crookes

5 User Retention Metrics & Why SaaS User Retention Matters
Adam CrookesAdam Crookes

Adam Crookes


Customer Success insights in your inbox

Helping Founders and Customer Success Managers handle customer retention effectively.

We will only ever send you relevant content. Unsubscribe anytime.