Raaft Blog

Content created to help you save time, reduce your customer churn, and keep your SaaS afloat.

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Product Launch Plan (SaaS Growth Traction)

Do you have a product launch plan for your SaaS? Here are some key insights and ideas.

Start ups
October 7, 2021

Customer Success Metrics - What Should You Measure?

What are the essential customer success metrics that you need to track? Let's break these down.

Customer experience
September 14, 2021

Cost of Acquisition (How To Calculate)

Understanding how to calculate the cost of acquisition is critical to the SaaS business model.

Retention opportunities
September 1, 2021

How To Calculate Growth Rate

Do you know how to calculate the growth rate for your SaaS?

Start ups
July 25, 2021

SaaS Onboarding Best Practices (2021)

Following SaaS onboarding best practices can help to promote customer retention.

Customer experience
July 9, 2021

SaaS Pricing Models (Key Breakdown)

SaaS pricing models can make or break startups. Few things impact revenue as much as your pricing. To reduce churn and drive customer retention, you must devise a SaaS pricing strategy that fires on all cylinders.

Start ups
June 14, 2021

SaaS Metrics For 2021 (Complete Guide)

What SaaS metrics are you tracking in 2021? If you want to clearly identify weaknesses in your SaaS business, you must effectively monitor a full range of metrics.

Customer experience
June 1, 2021

Retention Rate Formula (How To Calculate Retention Rate)

The SaaS retention rate formula will help you to accurately measure customer retention.

May 31, 2021

Zenmaid case study: Cutting cancellations by 50% in 30 Days

ZenMaid is leveraging some of Raaft.io’s features to keep subscribers from slipping away.

Case study
October 3, 2019

How to prevent churn using win-back campaigns

Win-back campaigns can be adopted by any business model in order to reduce churn of targeted customers.

Retention opportunities
June 28, 2019

Leadpages cancellation flow teardown

A step-by-step tear down on how Leadpages handles their cancellation flow from the user perspective.

Cancellation teardown
June 30, 2019

Moz Pro cancellation flow teardown

A step by step walk tear down on how Moz Pro handles their cancellation flow from the user perspective.

Cancellation teardown
June 16, 2019

Audible cancellation flow teardown

A step-by-step teardown on how Audible handles a cancellation from the user’s perspective.

Cancellation teardown
June 16, 2019

Predicting SaaS customer churn

Predicting customer churn allows you to strategically plan win-back campaigns that will re-engage at-risk customers.

June 26, 2019

Why SaaS customers churn

Customers cancel subscriptions for all manner of reasons. We’ve narrowed it down to the six most common.

May 31, 2019

Hulu cancellation flow teardown

A step by step walk tear down on how Hulu handles their cancellation flow from the user perspective.

Cancellation teardown
May 1, 2019

Using Design and UX to Reduce Churn

There are several principles a Saas product can implement in their design and user experience to reduce churn.

Customer experience
February 28, 2019

How to Calculate a Saas’s Customer Lifetime Value

Understanding the average lifetime value of a customer (LTV) is one of the most important steps in building a successful Saas.

Start ups
February 27, 2019

Saas Revenue Recognition

Whether your a well seasoned Saas or you just collected your first dollar, adopting the appropriate accounting method can make or break your company.

Start ups
January 23, 2019

Case Study: Scout IQ Lowers Churn with Raaft

Discover what ScoutIQ does, the common problems they were facing, and their results after implementing Raaft.

Case study
January 30, 2019

BurnChurn vs. LessChurn vs. Raaft Comparison

Choosing the right partner to help your Saas reduce churn is an important decision. You must look at design, features, pricing, support, and integrations.

Product comparison
December 20, 2018

How to Calculate Churn

While integrating a CRM for your SaaS is critical, most companies' growth is curtailed because of a continued increase in their churn rate.

December 11, 2018

Turning Customers Cancellations Into an Opportunity for Growth

Instead of fighting the churn, companies should create a cancellation workflow that puts customer’s needs first.

Retention opportunities
August 11, 2018

How Can You Keep Your Customers Hooked?

When it comes to stopping churn, knowledge is power. And you can use the power of behavioral analytics to ensure that your CAC is worth the investment.

Customer experience
August 4, 2018

How to Avoid Survivorship Bias in Your Search for the Perfect Customer

Running a Saas business can sometimes feel like a series of quests during our journey toward company success.

Customer experience
June 21, 2018

Know thy Churn, Know thy Company: Lessons from the Spotify IPO

The Spotify Principle: Mine Your Churn for Big Wins and “Ah Ha!” Moments. What does it mean and why should we listen?

April 18, 2018

Why You Should Normalize Your Cancellation Process

Whose perspective is more valuable to a recurring revenue business: the new user or the one who has already tried the product for a period of time and decides to leave?

Customer experience
March 23, 2018

How To Monitor Churn Of Your SaaS

Understanding your churn rate and using it to guide decision making.

February 13, 2018

Questions Every SaaS Marketer Should be Able to Answer About Churn

Whether you’re a first-time SaaS entrepreneur or a seasoned pro, churn rate is a number every SaaS marketer needs to know.

February 9, 2018