Raaft Blog

Content created to help you save time, reduce your customer churn, and keep your SaaS afloat.

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SaaS Customer Churn Analysis (5 Key Questions To Ask)

SaaS customer churn analysis is a process of identifying why customers are cancelling their subscription to your service.


5 User Retention Metrics & Why SaaS User Retention Matters

User retention is the lifeblood of any SaaS business. If your subscription base resembles a leaking bucket, this can present a major obstacle to growth. A sticky subscription base is critical to the success of any healthy SaaS business.


Average Churn Rate For SaaS (Uncovering The Data)

How does your SaaS churn rate shape up against the average churn rate for SaaS?

July 15, 2022

SaaS Churn Cohort Analysis (Everything You Need To Know)

In this guide, we'll explain everything you need to know about SaaS churn cohorts and how to leverage this data to combat churn in your business.

June 17, 2022

5 Customer Retention Metrics & How To Measure Customer Retention

Customer retention metrics help to paint a clear picture of your SaaS company's sustainability. Let's explore the most important customer retention metrics to consider.

Retention opportunities
June 17, 2022

How To Value A SaaS Company In 2022

Do you know how to value a SaaS company? If you're embarking on a SaaS growth journey, you need to know how to value a SaaS business.

Start ups
May 17, 2022

SaaS Dashboard Examples (SaaS KPI Dashboard Benefits)

SaaS dashboard examples can help you understand how to better measure and track the key performance indicators (KPIs) that matter most to your business.

Retention opportunities
April 29, 2022

How To Calculate ACV (Annual Contract Value)

Trying to learn how to calculate ACV (Annual Contract Value)? You've come to the right place.

Start ups
April 15, 2022

Customer Churn Prevention (Decoding The Best Tactics)

Customer churn prevention is a process by which SaaS businesses can keep their customers from leaving to competitor companies.

April 7, 2022

Customer Retention Strategies (How To Unlock SaaS Growth)

When you deploy the right customer retention strategies, this can improve the sustainability of your SaaS business and help to reduce churn.

Retention opportunities
March 25, 2022

Burn Rate Formula (How To Calculate Burn Rate)

Does your SaaS startup have enough runway? Understanding how to calculate burn rate is essential to making informed financial decisions.

Start ups
March 11, 2022

Revenue Run Rate (Calculating Run Rate & Why It Matters)

Trying to estimate how much revenue your SaaS company will generate over the next year? You should consider using the revenue run rate formula.

February 28, 2022

Customer Churn Analysis (FAQs 2022)

Customer churn analysis is critical to understanding why you lose customers. If you're committed to building a sustainable SaaS business, you must pay close attention to customer churn.

February 16, 2022

User Behavior Analytics (Reduce SaaS Churn)

Have you considered leveraging user behavior analytics to identify the root cause of churn?

Retention opportunities
January 18, 2022

Collecting Customer Feedback (Best SaaS User Feedback Software)

Have you considered leveraging user feedback software to gather quantitative and qualitative data for your SaaS? In this article, we will break down all you need to know about using the best tools for collecting customer feedback.

December 21, 2021

Customer Feedback Tools (Key Benefits For SaaS Companies)

Customer feedback tools play a critical role in collecting, sorting, and analyzing customer data.

December 1, 2021

Customer Lifetime Value Formula (How To Calculate For SaaS)

As you track key SaaS metrics, are you using the customer lifetime value formula? To acquire and retain high-value SaaS users, you must know what the customer lifetime value formula is.

November 2, 2021

Product Launch Plan (SaaS Growth Traction)

Do you have a product launch plan for your SaaS? Here are some key insights and ideas.

Start ups
October 7, 2021

Customer Success Metrics - What Should You Measure?

What are the essential customer success metrics that you need to track? Let's break these down.

Customer experience
September 14, 2021

Cost of Acquisition (How To Calculate)

Understanding how to calculate the cost of acquisition is critical to the SaaS business model.

Retention opportunities
September 1, 2021

How To Calculate Growth Rate

Do you know how to calculate the growth rate for your SaaS?

Start ups
July 25, 2021

SaaS Onboarding Best Practices (2021)

Following SaaS onboarding best practices can help to promote customer retention.

Customer experience
July 9, 2021

SaaS Pricing Models (Key Breakdown)

SaaS pricing models can make or break startups. Few things impact revenue as much as your pricing. To reduce churn and drive customer retention, you must devise a SaaS pricing strategy that fires on all cylinders.

Start ups
June 14, 2021

SaaS Metrics For 2021 (Complete Guide)

What SaaS metrics are you tracking in 2021? If you want to clearly identify weaknesses in your SaaS business, you must effectively monitor a full range of metrics.

Customer experience
June 1, 2021

Retention Rate Formula (How To Calculate Retention Rate)

The SaaS retention rate formula will help you to accurately measure customer retention.

May 31, 2021

Zenmaid case study: Cutting cancellations by 50% in 30 Days

ZenMaid is leveraging some of Raaft.io’s features to keep subscribers from slipping away.

Case study
October 3, 2019

How to prevent churn using win-back campaigns

Win-back campaigns can be adopted by any business model in order to reduce churn of targeted customers.

Retention opportunities
June 28, 2019

Leadpages cancellation flow teardown

A step-by-step tear down on how Leadpages handles their cancellation flow from the user perspective.

Cancellation teardown
June 30, 2019

Moz Pro cancellation flow teardown

A step by step walk tear down on how Moz Pro handles their cancellation flow from the user perspective.

Cancellation teardown
June 16, 2019

Audible cancellation flow teardown

A step-by-step teardown on how Audible handles a cancellation from the user’s perspective.

Cancellation teardown
June 16, 2019

Predicting SaaS customer churn

Predicting customer churn allows you to strategically plan win-back campaigns that will re-engage at-risk customers.

June 26, 2019

Why SaaS customers churn

Customers cancel subscriptions for all manner of reasons. We’ve narrowed it down to the six most common.

May 31, 2019

Hulu cancellation flow teardown

A step by step walk tear down on how Hulu handles their cancellation flow from the user perspective.

Cancellation teardown
May 1, 2019

Using Design and UX to Reduce Churn

There are several principles a Saas product can implement in their design and user experience to reduce churn.

Customer experience
February 28, 2019

How to Calculate a Saas’s Customer Lifetime Value

Understanding the average lifetime value of a customer (LTV) is one of the most important steps in building a successful Saas.

Start ups
February 27, 2019

Saas Revenue Recognition

Whether your a well seasoned Saas or you just collected your first dollar, adopting the appropriate accounting method can make or break your company.

Start ups
January 23, 2019

Case Study: Scout IQ Lowers Churn with Raaft

Discover what ScoutIQ does, the common problems they were facing, and their results after implementing Raaft.

Case study
January 30, 2019

BurnChurn vs. LessChurn vs. Raaft Comparison

Choosing the right partner to help your Saas reduce churn is an important decision. You must look at design, features, pricing, support, and integrations.

Product comparison
December 20, 2018

How to Calculate Churn

While integrating a CRM for your SaaS is critical, most companies' growth is curtailed because of a continued increase in their churn rate.

December 11, 2018

Turning Customers Cancellations Into an Opportunity for Growth

Instead of fighting the churn, companies should create a cancellation workflow that puts customer’s needs first.

Retention opportunities
August 11, 2018

How Can You Keep Your Customers Hooked?

When it comes to stopping churn, knowledge is power. And you can use the power of behavioral analytics to ensure that your CAC is worth the investment.

Customer experience
August 4, 2018

How to Avoid Survivorship Bias in Your Search for the Perfect Customer

Running a Saas business can sometimes feel like a series of quests during our journey toward company success.

Customer experience
June 21, 2018

Know thy Churn, Know thy Company: Lessons from the Spotify IPO

The Spotify Principle: Mine Your Churn for Big Wins and “Ah Ha!” Moments. What does it mean and why should we listen?

April 18, 2018

Why You Should Normalize Your Cancellation Process

Whose perspective is more valuable to a recurring revenue business: the new user or the one who has already tried the product for a period of time and decides to leave?

Customer experience
March 23, 2018

How To Monitor Churn Of Your SaaS

Understanding your churn rate and using it to guide decision making.

February 13, 2018

Questions Every SaaS Marketer Should be Able to Answer About Churn

Whether you’re a first-time SaaS entrepreneur or a seasoned pro, churn rate is a number every SaaS marketer needs to know.

February 9, 2018