Raaft Blog

Content created to help you save time, improve your product, and reduce your churn in your Saas.

How to Calculate Churn

December 11, 2018

SaaS Offboarding: Turning Customers Cancellations Into an Opportunity for Growth

Instead of fighting the churn, companies should create a cancellation workflow that puts customer’s needs first.

August 11, 2018

How Can You Keep Your Customers Hooked?

When it comes to stopping churn, knowledge is power. And you can use the power of behavioral analytics to ensure that your CAC is worth the investment.

August 4, 2018

How to Avoid Survivorship Bias in Your Search for the Perfect Customer

Running a Saas business can sometimes feel like a series of quests during our journey toward company success.

June 21, 2018

Know thy Churn, Know thy Company: Lessons from the Spotify IPO

The Spotify Principle: Mine Your Churn for Big Wins and “Ah Ha!” Moments

April 18, 2018

Why You Should Normalize Your Cancellation Process

Whose perspective is more valuable to a recurring revenue business: the new user or the one who has already tried the product for a period of time and decides to leave?

March 23, 2018

How To Monitor Churn Of Your SaaS

Understanding your churn rate and using it to guide decision making.

February 13, 2018

Questions Every SaaS Marketer Should be Able to Answer About Churn

Whether you’re a first-time SaaS entrepreneur or a seasoned pro, churn rate is a number every SaaS marketer needs to know.

February 9, 2018